DIGITAL CREATIVE THAT COMPELS AND CONVERTS
I consistently deliver breakthrough campaigns that produce measurable results—in some cases doubling CTRs versus previous creative providers.
Tap into your customer’s state of mind
The “Interstate of Mind” campaign reached a high creative bar, transforming features into strong emotional benefits.
KNOW YOUR AUDIENCE: Moms RESPOND TO a little adult humor
OBJECTIVE: Forget the baby talk. Differentiate a boutique retailer’s upscale goods and unique shopping experience with a campaign that every mom can relate to.
CPG: from strategy to POP
PACKAGED GOODS: 12 years experience on CPG brands from Coors to Pepsi, Heinz, Clorox and beyond. From branding to shopper marketing strategy and POP, I know how to move the needle and build brand loyalty for blue-chip brands.
B2B: always bold. Sometimes beautiful. Never, ever boring.
What once held water now holds light. This visually stunning trade campaign showcases the beauty of hand-crafted glass sinks.
Flattery will get you everywhere. Aspirational messaging effectively positions Stevens Aviation as the maintenance go-to for high-end aircraft owners.
Crate Direct Mailer: Locked crates were sent to top-tier C-level executives like Bill Gates. To unlock them, recipients played an interactive web game that revealed a secret code. Inside: a hand-crafted tribal mask and brochure detailing the core benefit: obtaining rich data reveals your customer, “the buyer beneath the mask”. Was it worth it? 100% participation rate.
We know where your fish are jumping. This stuffed fish mailer was sent to marketers to showcase how segmentation data help you catch the big fish – your best customers.
It’s all in the name. This direct mailer took advantage of an enigmatic name to boost brand awareness.
Creating teachable moments. Content like surveys and infographics enabled SMART Technologies to position itself as a thought leader as teachers transitioned to remote learning.
Presentation power: This teaser video provided a captivating kick-off for Newell-Rubbermaid client presentation by highlighting the research and exploration that shaped the creative strategy.
Websites that wow
Armed with UX smarts and eCommerce agility, I produce captivating web copy that compels and converts.
