Moms deserve a little adult humor

OBJECTIVE: Forget the baby talk. Differentiate a boutique retailer’s upscale goods and unique shopping experience with a campaign that every mom can relate to.

Giving a battery store SALES power

How do you juice up sales for a national retail battery store? Crank up the creative power across social, paid media and in-store POP.

CREATIVE content moves the needle

Boost those engagement numbers with content that entertains, educates and elevates your brand story.

Tap into your customer’s state of mind

The “Interstate of Mind” campaign reached a high creative bar, transforming the dry features into strong emotional benefits.

CPG: from strategy to POP

PACKAGED GOODS: 12 years experience on CPG brands from Coors to Pepsi, Heinz, Clorox and beyond. From branding to shopper marketing strategy and POP, I know how to move the needle and build brand loyalty for blue-chip brands.

B2B: always bold. Sometimes beautiful. Never, ever boring.

What once held water now holds light. This visually stunning trade campaign showcases the beauty of hand-crafted glass sinks.

Vitraform Glass Sink Succulent
Vitraform Glass Sink Centerpiece

Flattery will get you everywhere. Aspirational messaging effectively positions Stevens Aviation as the maintenance go-to for high-end aircraft owners.

Crate Direct Mailer: Locked crates were sent to top-tier C-level executives like Bill Gates. To unlock them, recipients played an interactive web game that revealed a secret code. Inside: a hand-crafted tribal mask and brochure detailing the core benefit: obtaining rich data reveals your customer, “the buyer beneath the mask”. Was it worth it? 100% participation rate.

Mystery Mask Crate
Enigma Interactive Game 1
Enigma Interactive Game 2

We know where your fish are jumping. This stuffed fish mailer was sent to marketers to showcase how segmentation data help you catch the big fish – your best customers.

Stuffed Fish 3D Direct Mail

It’s all in the name. This direct mailer took advantage of an enigmatic name to boost brand awareness.

Creating teachable moments. Content like surveys and infographics enabled SMART Technologies to position itself as a thought leader as teachers transitioned to remote learning.

Presentation power: This teaser video provided a captivating kick-off for Newell-Rubbermaid client presentation by highlighting the research and exploration that shaped the creative strategy.

Websites that wow

Armed with UX smarts and eCommerce agility, I produce captivating web copy that compels and converts.