WHO IS THIS KAT WOMAN?

Hello! Are you looking for an award-winning creative director/copywriter who brings big, juicy ideas to life in every medium imaginable? Meet a chameleon brand storyteller with 20+ years of B2C and B2B experience at top national agencies. Need a self-starter? I built a creative collab with a team of art directors, writers and dev teams. From colleagues to clients I forge great relationships and always keep the plates spinning. Bonus superpowers: hybrid/design skills and grace under pressure.

I know that's a lot of "I's" – because no one does this alone. I've led, managed and mentored up to 15 talented creatives. I bet I'd love to team up with you.

 

ACHIEVEMENTS

  • Earned dozens of the most prestigious creative awards for work in all media.

  • Grew a freelance copywriting business into a virtual partnership of contract creatives.

  • Created a successful extension of in-house creative for 250+ Interstate Battery stores. 

  • Designated the first Concept Director for two agencies, elevating big-idea storytelling and promotions.

  • Helped create Tracey Locke’s Pepsi Pronto dept., speeding turnaround for 31 field offices by 40%. 

EXPERIENCE

CREATIVE DIRECTOR/COPYWRITER • KATALYST, Atlanta I 2015 - present

Owner and creative lead /copywriter for Katalyst, a virtual creative firm serving regional and national brands. Direct and partner with a virtual team of designers and developers on diverse businesses, from national retailers to leading SaaS software providers.

CONCEPT DIRECTOR / CREATIVE DIRECTOR • ANTHEM WORLDWIDE, ATLANTA & CHICAGO I 2010-15

Creative concept development lead for brand dev and shopper marketing across the agency’s Atlanta and Chicago offices. Led national brand launches for Bi-Lo, Kuddles, Heinz and T-Sugars brands, creating integrated shopper programs across national media. Led, mentored and managed 10 creatives and freelance resources.

CO-GROUP CREATIVE DIRECTOR • TRACYLOCKE/DALLAS I 1996-09

Promoted from Senior Copywriter to group level Creative Director on the Pepsi business, leading 15 art directors and writers on promotional creative for all beverage brands. Concepted and executed key programs for NASCAR, MLB, NFL and other sports and celebrity partnerships, developing compelling in-store displays, point-of-sale and broadcast from concept through production.

KUDOS

CLIO Awards

POPAI Awards

Dozens of ADDY Awards

Art Director Club Best in Show

Webby Awards

NY Festival Awards

Telly Awards

London International Awards

Print Magazine

Communication Arts

EDUCATION

CONNECTICUT STATE UNIVERSITY BA • Advertising Special Studies program