Big ideas. Breakthrough storytelling. Creative that moves people.

Creative Director & Brand Strategy Leader. I help brands and nonprofits create breakthrough ideas, elevated storytelling and needle-moving performance.

LET'S CONNECT
Kat Downend: Woman with long brown hair smiling, wearing a cream sweater and blue jeans, seated against a pink background.

Creative moxie. Strategic savvy. Leadership that uplifts teams and the work.

Creative leadership for brands that want smart strategy, bold concepts and work that actually performs.

I help organizations find clarity, define their messaging and bring big ideas to life through concepting, brand storytelling, campaign development and creative direction.

Strategic insight meets creative firepower

I translate insights into high concept ideas, messaging frameworks and storytelling that drives connection, clarity and action.

Proven leadership

National agency experience leading large teams. My approach? Guide with empathy and create a culture where trust, collaboration and “what if?” thinking thrives.

Hybrid expertise

Copy, design direction, brand and digital strategy, content ecosystems and flawless production — I bring a rare, multidisciplinary skillset to leadership and execution.

Award-winning creative that works

Recognized by One Show, CLIO, Webby, ADDYs, Communication Arts, PRINT, and NY Festival for work that delivers both creativity and measurable results.

Impact across sectors

From global consumer brands to B2B innovators to national nonprofits, I help organizations express their purpose, amplify their missions and connect with audiences across all touch points.

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From global brands to meaningful missions: B2C, B2B and nonprofit case studies

Nighttime street scene with workers wearing helmets and jackets, orange safety cones, and bright streetlights, overlaid with large white text stating 'Manpower Runs on Batteries'.
Billboard advertisement featuring a glass of cola with ice and a straw, and lips painted in red and blue drinking through the straw. Text reads 'it's the cola.' with a Pepsi logo.
Blue circular badge with smiling cartoon computer and smartphone characters, and text 'There's More in Store at Walmart.com' encircling the icons.
Dark image showing a black and white cat lying on a bed.
A close-up profile of a woman with blonde hair wearing large sunglasses and white straps, showing green earrings and a slogan in green text that reads 'Show off your inner beauty.'
Black and white drawing of the letter 'B' with natural scenery, including trees and sky, integrated into the shape.
A person standing outdoors at night, illuminated by a flashlight, with a starry sky and a tent nearby, promoting freedom and mind expansion.
A decorative black tribal mask with colorful rhinestone embellishments and golden details, placed inside a wooden box with pink paper featuring the Masonic square and compass symbol.

Brand Sampling

Sharpie Steelcase Colorox The Home Depot Pepsi Interstate Newell Rrubbermaid Georgia Pacific Coors JAG Mountain Dew Graco ATT Uverse Sharpie Steelcase Colorox The Home Depot Pepsi

Let’s connect.

Fill out the form at right or give me a call at 770-887-5504. I’d love to hear from you.