Meet your Katalytic converter.

Hello, I’m Kat Downend—creative director, strategist, and content pro. I transform insights into needle-moving creative and energize teams to achieve their best work.

READY FOR IMPACT?
Kat Downend: Woman with long brown hair smiling, wearing a cream sweater and blue jeans, seated against a pink background.

Bold creative and high-octane results: A match made in momentum.

Hi, I’m Kat Downend—creative director, strategist, and content pro delivering strategic, award-winning work for B2C, B2B and nonprofit brands.

What makes me your Katalytic converter?

I filter the noise for aha-moment insights, and transform them into ideas that compel and convert.

Why am I a ringer?

  • Proven leadership: I’m a collaborative, empathetic and positive-energy leader who’s managed and mentored teams of up to 15 creatives.

  • 360° strategic and creative vision: copy, design, branding and beyond. My multidisciplinary skill set gives you the total package.

  • I’ve helped grow global brands from consumer icons like Pepsi to the Fortune 100.

  • Award-winning work that works: I’ve received the industry’s highest accolades for creativity and results.

  • Extensive omnichannel, digital and shopper marketing expertise.

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Explore the work: B2C and B2B case studies

Nighttime street scene with workers wearing helmets and jackets, orange safety cones, and bright streetlights, overlaid with large white text stating 'Manpower Runs on Batteries'.
Billboard advertisement featuring a glass of cola with ice and a straw, and lips painted in red and blue drinking through the straw. Text reads 'it's the cola.' with a Pepsi logo.
Blue circular badge with smiling cartoon computer and smartphone characters, and text 'There's More in Store at Walmart.com' encircling the icons.
Dark image showing a black and white cat lying on a bed.
A close-up profile of a woman with blonde hair wearing large sunglasses and white straps, showing green earrings and a slogan in green text that reads 'Show off your inner beauty.'
Black and white drawing of the letter 'B' with natural scenery, including trees and sky, integrated into the shape.
A person standing outdoors at night, illuminated by a flashlight, with a starry sky and a tent nearby, promoting freedom and mind expansion.
A decorative black tribal mask with colorful rhinestone embellishments and golden details, placed inside a wooden box with pink paper featuring the Masonic square and compass symbol.

Brand sampling: B2C, B2B, nonprofits and beyond

Sharpie Steelcase Colorox The Home Depot Pepsi Interstate Newell Rrubbermaid Georgia Pacific Coors JAG Mountain Dew Graco ATT Uverse Sharpie Steelcase Colorox The Home Depot Pepsi

Ready. Set. Ignite.

Fill out the form at right or give me a call at 770-887-5504. I’d love to hear from you!