Translating B2B complexity
into compelling clarity.
Whether it’s tech, telecom or transportation,
I craft campaigns that cut through jargon and turn
B2B buyers into believers.
Polk Verity: Direct Response that Earned a 100% Engagement Rate
Challenge:
A leading consumer insights firm needed a bold way to position itself as the go-to partner for revealing the truth behind consumer behavior. Their goal: get the attention of 100 top C-level executives.
Strategy:
Create a high-impact direct mail experience that dramatized the tension between surface perception and real consumer understanding.
Solution:
We sent 100 crates, each unlocked only by completing a web game, The Isle of Enigma. Inside: a tribal mask and a brochure that revealed “the buyer beneath the mask” — Polk Verity’s ability to uncover hidden drivers behind consumer decisions.
Results:
100% of recipients engaged, including icons like Bill Gates.
SMART Technologies: Lead Generation through Insight
Challenge:
SMART was synonymous with “smart boards,” but schools urgently needed remote-learning connectivity solutions. The brand had to reframe its relevance in a completely new context.
Strategy:
Launch a national educator survey to uncover real-time insights, build a data-driven story and elevate SMART as a thought leader in blended learning.
Solution:
A multi-channel lead-gen program built around a research-driven survey campaign, capturing leads, and powering a high-value content engine.
Results:
500+ education leaders participated, fueling campaigns and assets that reinforced SMART’s evolving role in modern classrooms.
Interstate Battery Stores: Omnichannel
Challenge:
When people hear “Interstate,” they think “car batteries.” With 250+ locations nationwide, the brand needed to resonate with diverse business segments.
Strategy:
Reframe battery longevity as a business advantage, not a commodity—showing how lasting power fuels the tools, trades, and devices people rely on.
Solution:
The “Long Live” campaign: a bold platform that connected product performance with human and business needs across verticals.
Nearly doubled paid media performance compared to the previous agency.
Icon Assistive Tech: A Human-Centered Product Launch
Challenge:
For individuals with visual impairments, available technology didn’t support true independence. Icon needed a launch rooted in trust and empathy.
Strategy:
Center the story around Marc Mulcahy, a blind innovator whose lived experience shaped every design choice — the product was created with and for the visually impaired.
Solution:
A brand narrative that celebrated confidence, autonomy and the power of accessible design.
Supporting Work
