Creative leadership that helps nonprofits grow

Partnering with mission-driven organizations to strengthen storytelling and drive fundraising impact.

Jobs for America’s Graduates (JAG)

Campaigns and storytelling that perform.

Lead content and creative strategy for a national youth and workforce development organization, driving brand awareness and delivering campaigns that perform.

  • A redesigned website delivered a 30% lift in traffic and 20% increase in brand awareness

  • Secured a $10K/month LinkedIn Ad Grant

  • Launched campaigns that outperform benchmarks for reach, engagement and conversions

  • Built a multi-audience StoryBrand messaging framework for educators, donors, corporate partners and policymakers

Exceptional Engagement

Email campaign results:
55% open rate • 27% CTR

Brochure or flyer for the EDGE 2026 event, held July 14-16, 2026, in Long Beach, California. The flyer emphasizes themes of innovation, collaboration, and workforce development, including images of a waterfront cityscape, event details, and promotional messages.

Annual Giving Campaigns: Exceeding Benchmarks by as Much as 30%.

A promotional flyer for JAG, highlighting their annual giving campaign with a goal of $75,000. It features images of diverse students and quotes about success. The flyer provides statistics on graduation rates, student engagement, and program impacts. It encourages donations through a QR code and web link, and emphasizes support for South Dakota youth.
A smiling man in a suit and tie standing against a brick wall, promoting Jobs for America's Graduates (JAG) with a circular logo that says "Donate Today, Give Them a Tomorrow." The text overlay quotes Austin Small, JAG Career Association president-elect, about how JAG saved his life.
A promotional poster for JAG, featuring a quote, a story about Jessica Mendez's confidence journey through JAG, and a call to support JAG students.
Black dog tag-shaped sign with white text that reads, "Mom's a mess. Please call her."

TAG. You’re It!

Challenge:

Shelter engagement had stalled. They needed a fresh, high-energy way to raise awareness and money.

Insight:

Pet content wins attention, but it can fatigue audiences. Humor creates connection — and participation.

Solution:

JAG. You’re It! A playful microsite where pet parents create funny tag messages, generate shareable images and enter to win a $100 gift card. Every tag purchased helps fund shelter care.

A joy-powered digital experience turns pet tag messages into support for homeless pets.

Laptop screen displaying a Chewy.com webpage for a pet tag donation campaign with a pink and blue color scheme. The page includes a form to enter a message for the pet tag, a sample image of a pet tag with a message, a leaderboard of popular tag messages, and a call to action for discounts and donations.
A dog with antlers image promoting pet adoption and awareness, featuring bold black text on a white background.

A Wild Idea Hits Home

Challenge:

Boost awareness and adoptions for a mountain-town shelter competing for attention in a region saturated with outdoor and wildlife imagery.

Solution:

Flip a familiar visual cue — elk antlers — into a humorous, unexpected message: pets don’t need antlers to deserve a loving home. The simple twist delivered instant emotional impact.

Integrated Campaign Work:

Multi-channel campaigns built to rally teams and move supporters. Toolkits, email, social, paid, peer-to-peer, event creative — cohesive experiences that keep audiences informed, inspired and taking action.

Collection of promotional materials for the EDGE 2026 conference, including posters, flyers, social media ads, email marketing, and a video thumbnail, all emphasizing themes of innovation, education, and workforce development on July 14-16 in Long Beach, California.

I’ve had the privilege of working with these fantastic organizations:

Leukemia & Lymphoma Society • Jobs for America’s Graduates • Intermountain Humane Society • Denver Art Museum • Denver Children’s Museum • Thanks Mom and Dad • Our Place • American Cancer Society / IABC Brand Partnerships • Operation Homefront