Mission-Moving Creative and Content Leadership

From national youth and workforce development organizations to local humane societies, I’ve helped purpose-driven organizations elevate branding, transform their storytelling and achieve their fundraising goals.

TAG. You’re it!

Challenge

Shelters needed a fundraising approach that didn’t rely on guilt. Engagement had stalled, awareness was fragmented, and traditional appeals no longer broke through. We needed a joyful, shareable way to raise real money for shelter pets.

Insight

Pet content drives huge engagement, but sad appeals create fatigue. Humor sparks sharing, builds community, and invites participation. If we could turn laughter into action, we could create a new revenue stream for shelters.

Idea

TAG, You’re It! — a playful microsite where pet parents write funny tag messages, generate realistic tag images, and compete for the top-voted entry. Users get discounts and a chance to win a $100 gift card, while every tag purchased directly funds shelter care.

A joy-powered digital experience that turns pet tag messages into support for homeless pets

A wild idea hits home

Challenge:

Boost awareness and adoptions for a small mountain-town humane society competing for attention in a region saturated with outdoor and wildlife imagery.

Solution:

Create a bold, humorous ad that flips a familiar local visual cue — elk antlers — onto an irresistible shelter dog. The unexpected twist stops people in their tracks and drives home a simple message: they don’t need antlers to deserve a loving home.

Jobs for America’s Graduates (JAG)

Campaigns and storytelling that perform

I drive content and creative strategy for a national youth and workforce organization, boosting brand awareness and delivering campaigns that deliver.

  • Web rebranding: A 30% lift in site traffic and a 20% increase in brand awareness

  • Helped secure a $10K/month LinkedIn Ad Grant, and launched campaigns reaching Q4 performance benchmarks.

  • Built a unified Story Brand messaging framework, tailoring narratives for corporate partners, educators, policymakers, donors and alumni to strengthen clarity and conversions.

Proven impact:

This email marketing campaign delivered a 55% open rate and 27% CTR

Omnichannel campaigns including internal toolkits, peer-to-peer, direct marketing and more.

Annual Giving Campaigns

Effective omnichannel campaigns that have exceed benchmarks by as much as 30%.

I’ve had the privilege of working with these fantastic organizations:

Susan G. Komen • Leukemia & Lymphoma Society • Jobs for America’s Graduates • Intermountain Humane Society • Denver Art Museum • Denver Children’s Museum • Thanks Mom and Dad