From the world’s largest brands
to premium lifestyle brands
Pepsi, Home Depot, Walmart. From CPG and retail giants to
real estate, hospitality and healthcare, I translate insights into creative that
compels and propels.
Making Small a Strategic Advantage
Challenge:
Launch Pepsi’s new Mini can in a category dominated by big budgets and louder voices.
Idea:
We flipped size from a limitation into the idea—positioning Pepsi Mini as the “small but mighty” underdog with outsized personality.
Results:
The distinctive creative broke through category noise, boosted engagement, and gave Pepsi Mini a clear, memorable role in the brand lineup.
Brand Transformation:
Turning Functional Products into Emotional Connections
Challenge:
Consumers think “car batteries” when they hear “Interstate.” The 250-store chain needed to shift perception as the go-to for all power needs.
Insights:
People don’t care about batteries—they care about the passions batteries power: motorcycles, garden tools, adventure gear.
Strategy:
Build emotional connections with key audiences like outdoor enthusiasts, gardeners and motorsports fans.
Solution:
Transform battery functionality into the fuel for experiences people love.
Stainmaster: Breaking the Stain Cycle
Assignment:
Develop a retail activation plan to build awareness and drive trial of the Stainmaster® carpet stain removal line.
Challenge:
Break through a crowded category dominated by entrenched brands.
Insight:
Women spend nearly 1.5 years of their lives cleaning—and moms want homes that welcome real life, from muddy paws to spilled drinks.
Strategy:
Show how Stainmaster helps families stop managing messes and start enjoying their homes.
Creative Solution:
Don’t Clean Your Carpet. Master It.
Just as soon as you get one stain up, another mess or spill puts you back in the wash bucket.
Now, you can power out tough stains and keep them out – your cleaning days are over.
Stainmaster’s breakthrough technology saves your carpet stains from future fiascos so you can take that bucket off your bucket list.
Retail Activation: The Stain Master Challenge
Live demonstrations of Stainmaster’s clean-and-protect power in action. On social, followers shared before and after rescue pics for discounts and rewards.
Supporting Work
A curated selection of CPG, shopper, retail and omnichannel creative.
CONSUMER LIFESTYLE MARKETING
The Key to Unlocking
a Luxury Brand Audience
Challenge:
A new private social and business club in Greenwood Village, Colorado needed an identity and launch campaign that felt as exclusive as the membership it was selling — something tactile enough to make "you're invited" feel real before anyone set foot in the building.
Idea:
We built the brand around the idea of unlocking access — a literal key tied to the invitation, paired with a gold sunburst monogram and an Art Deco-inspired pattern system that signaled old-world exclusivity with a modern edge. Every treatment, from the navy foil-sealed envelope to the website, carried the same register: confident, sophisticated and unmistakably premium.
Results:
A founding member campaign with a physical presence rare in digital-first marketing — and a cohesive GTM marketing package that carried the brand to through launch and beyond.
Giving a Realtor
Real Impact with a
Bold Red Chair
Challenge:
A Dallas luxury real estate agent needed to stand apart in a crowded market where most agents look interchangeable.
Idea:
We built the brand around a single ownable device — a bold red chair — that appeared consistently across every touchpoint: digital, print, signage, and social. Agents joining the firm were photographed on the same chair, creating instant visual continuity across the entire team. The identity mark fused the infinity symbol with a dollar sign — a nod to the firm's upscale focus.
Results:
A brand system that scaled. As the team grew, the red chair became the connective thread — every new agent, every new market, instantly recognizable as Sharma Group.
Proven Performance
Reynolds Plantation — $30M in first-year sales, 150% of objective | Campaign won over 20 local, regional and national awards.
Towne Lake Hills — First year projections of $40MM were met even before any of the amenities were in place. Year two, and through sell-out –Towne Lake Hills became the #1 selling residential community in metro Atlanta.
Colony Square Hotel — Effie winner, 35% increase in conference bookings | Group business increased 20% | Tour and travel bookings increased 15%.
Supporting Work
A curated selection of work for real estate, hospitality and related lifestyle brands.
