I translate B2B complexity into compelling clarity.


Whether it’s tech, telecom, or transportation, I craft campaigns that cut through jargon and turn B2B buyers into believers.

Polk Verity

Challenge
A consumer information services firm needed to position itself as the go-to source of insights and data for Fortune 100 companies.

Strategy
Target 100 top C-level executives with a direct mail experience that contrasted surface perception with true consumer understanding.

Solution
We sent 1,000 locked crates, unlocked only by playing The Isle of Enigma web game, which dramatized Polk Verity’s ability to reveal the buyer beneath the mask. Inside: a handcrafted tribal mask and brochure.

Results
100% of recipients engaged—including icons like Bill Gates.

A direct mail piece featuring a packaged fishing lure shaped like a fish on a yellow surface, with labels indicating "Reel New!" and "30 Days," and the name "Big Catch."
A direct mail package featuring a wooden box containing a red card with a circular design and the words 'The Mask,' along with a black African tribal mask decorated with colorful beads and gold accents, surrounded by shredded paper.

Verity Fish Mailer

Challenge
Create urgency around a new acquisition list product that connects businesses with their most valuable prospects.

Solution
Tongue-in-cheek stuffed fish mailers were sent to marketers with a 30-day promotional offer, touting the fact that Polk Verity has the fresh data they need to land “the big bish” for their businesses.

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A technician working in a server room with racks of servers and networking equipment, with overlaid text promoting long-lasting, reliable backup solutions and encouraging viewers to find their store.
Green cityscape with tall glass buildings and the words 'Long Live Business Power' in bold white letters. Icons representing education, industrial, fire and security, medical, and public safety, with a call to action to ask about a commercial account. Interstate All Battery Center logo and the phrase 'Outrageously Dependable'.

Interstate All Battery Centers

Challenge
With 250 locations nationwide, Interstate All Battery Centers needed to establish itself as the power partner for general business and primary verticals like healthcare, electrical, industrial and transport.

Solution
The “Long Live” campaign flipped battery longevity into a business advantage. Long life didn’t just mean lasting batteries—it meant powering hospital equipment that saves lives and tools and systems that keep business moving.

SMART Technologies

Challenge
When people heard SMART, they thought “Smart Boards.” But the company also offered solutions for remote connectivity—and needed to raise awareness as schools shifted to remote and blended learning.

Strategy
Launch a survey and special report campaign to generate leads, capture customer insights, and elevate SMART’s thought leadership among K–12 decision-makers.

Results
More than 500 education leaders participated. The resulting data fueled a high-value report and a stream of content—from posts and infographics to email campaigns—that reinforced SMART’s relevance in the era of blended learning.

A woman and three children participating in a remote learning activity in a classroom with a computer, whiteboard, and photos on the wall. Text overlay promotes a survey for blended and remote learning readiness.
An infographic titled 'Are You Remotely Ready?' showing a woman and children in a classroom setting with a computer and a wall chart, illustrating remote learning concepts and statistics.
A jet airplane parked on the runway during sunset, with an advertisement overlay for Stevens Aviation that reads 'Where the hottest models on the runway come for nose jobs,' and includes contact information for aviation maintenance services.

Stevens Aviation

Challenge
Stevens Aviation needed to distinguish its avionics maintenance expertise from general aircraft maintenance competitors. The objective was to highlight its specialized skills in a way that would resonate with high-end aircraft owners and operators.

Solution
Since the nose of an aircraft houses its most sophisticated avionics, we turned that technical fact into a bold and unexpected metaphor. The net result positioned the brand as both confident and specialized, with a headline Stevens’ audience couldn’t help but remember.

Icon Assistive Tech Launch

Challenge
Visually impaired individuals faced limited, fragmented technology options—none fully integrated to meet their needs for communication, organization, and independence in daily life and work.

Strategy
Leverage Marc Mulcahy’s unique lived experience as a blind innovator to design a device that eliminates barriers. Position his perspective not as a limitation, but as the distinct advantage that makes the product truly future-ready.

Solution
Atorytelling that builds trust and connection: Icon was created by someone who lives and breathes the needs of the visually impaired.

An advertisement featuring a man and a product called the ICON mobile manager, with text emphasizing the importance of vision and technology for visually impaired individuals.
Smartphone with a sales training app called P.L.A.N. showing a blue screen with white text that says 'Stick 'em in your ear' and promotes fun, interactive sales training for pros on the go; white earphones placed beside the phone on a white surface.

Interstate Training App

Challenge
Interstate Batteries’ sales playbook was 50+ pages of customer insights and sales packed into a binder. They needed a more engaging, portable way to deliver the content to their team.

Solution
We created a sales training app that turned the entire program into interactive modules that made learning fun, inspired competition and was the ideal solution for employees on the go.