Bold brand activations, events and experiences
From product launch events to global conferences, I immerse your customers into your brand world.
Steelcase Polyvision ISTE Conference.
How do you let teachers know you understand the pedagogy behind “flipped learning”? You put an upside-down classroom on the ceiling.
Polyvision's "Unlearn" Exhibit at the ISTE (International Society for Technology in Education) conference was an interactive, thought-provoking installation designed to challenge educators to rethink traditional classroom design and teaching methods.
Core Concept of the Exhibit
The theme "Unlearn" centered on the idea that to move forward in modern education, educators must let go of outdated assumptions about learning spaces.
Key Highlights of the Installation
Interactive Whiteboard Walls: Floor-to-ceiling writing surfaces where attendees were encouraged to physically write down concepts, habits, or teaching methods they felt education needs to "unlearn."
Creative Highlights: Attendees were invited to a Chill Zone where they could relax and “unlearn” the taste of chocolate (add bacon) and other delicious treats. An onsite artist used the walls to create off-the-wall portraits of booth visitors, which they could take home as keepsakes.
Creating a Spike in Nokia Brand Awareness
One promotion, thousands of participants, big screen brand impact.
When Nokia wanted to showcase the brand’s advanced video capabilities, they linked up with Spike Lee to direct a movie made with cell phone footage from everyday people.
We marketed the project with retail activation inside Nokia stores, online, and with massive, building-high poster installations at flagship stores and the Nokia theatre.
