Creative Director.
Storyteller. Brand Igniter.

Hello! I’m Kat. Creative leader, copy master and innovation instigator. For 25 years I’ve fueled breakthrough ideas for global brands, leading with empathy, passion and the occasional shameless donut bribe.

Portfolio & Case Studies

Nighttime street scene with workers wearing helmets and jackets, orange safety cones, and bright streetlights, overlaid with large white text stating 'Manpower Runs on Batteries'.
Billboard advertisement featuring a glass of cola with ice and a straw, and lips painted in red and blue drinking through the straw. Text reads 'it's the cola.' with a Pepsi logo.
Blue circular badge with smiling cartoon computer and smartphone characters, and text 'There's More in Store at Walmart.com' encircling the icons.
Dark image showing a black and white cat lying on a bed.
A close-up profile of a woman with blonde hair wearing large sunglasses and white straps, showing green earrings and a slogan in green text that reads 'Show off your inner beauty.'
Black and white drawing of the letter 'B' with natural scenery, including trees and sky, integrated into the shape.
A person standing outdoors at night, illuminated by a flashlight, with a starry sky and a tent nearby, promoting freedom and mind expansion.
A decorative black tribal mask with colorful rhinestone embellishments and golden details, placed inside a wooden box with pink paper featuring the Masonic square and compass symbol.

Brand sampling: B2C, B2B, nonprofits and beyond

Sharpie Steelcase Colorox The Home Depot Pepsi Interstate Newell Rrubbermaid Georgia Pacific Coors JAG Mountain Dew Graco ATT Uverse Sharpie Steelcase Colorox The Home Depot Pepsi
Kat Downend: Woman with long brown hair smiling, wearing a cream sweater and blue jeans, seated against a pink background.

Your Multidisciplinary Creative Wrangler.

I'm an accomplished Creative Director with “demonstrated success in managing talent, fostering collaboration and driving concepts from vision to execution.”

That’s LinkedIn-speak for: I herd creatives, wrestle briefs and pull brilliance out of chaos.

What sets me apart?

I bring 360° vision to omnichannel storytelling — copy, design, branding and beyond. My sweet spot? Where strategy hooks up with creative moxie and gives birth to big, brand-building ideas.

Send me your briefs (the work kind, please)

Fill out the form at right or give me a call at 770-887-5504. I’d love to hear from you!