Hi, I’m Kat.
Proven creative director, leader and idea igniter.
For 20+ years, I’ve lived in the creative trenches—big agencies, big brands, and the places where ideas get pushed, prodded and perfected. From Pepsi and Home Depot to Fortune-level B2B, I know what makes ideas soar and teams thrive.
Spoiler: it’s never luck.
It’s empathy. Insight. Strategy. And a healthy disrespect for the obvious.
Sure, I’ve picked up plenty of shiny hardware along the way, but I’d rather earn something rarer: the trust of my teams and clients who see a real return on my leadership.
Today, I help brands of every size turn vision into growth—and ideas into momentum.
Fun fact: two national agencies created their first Concept Director (aka Chief Idea Officer) role for me.
When I’m not chasing ideas (and my dogs), I’m helping paint the town—literally: organizing murals, pocket parks, and public spaces that bring a little pizzazz to my ATL community.
How I got here
DDB -TraceyLocke Dallas→ SGK ATL→ Katalyst ATL
Greatest hits
Created a scratch-and-sniff direct mail piece for the Fresh Step lavender launch that drove an 8% coupon redemption rate.
Directed broadcast spots with celebrities, NBA legends, and NFL stars — and lived to tell the tale.
Earned TracyLocke’s “Rock that Makes us Roll” award for my work on Pepsi.
Helped reinvent the baby aisle at Walmart through a national Graco brand partnership.
Developed campaigns that nearly doubled paid media performance for Interstate All Battery Center — across both B2C and B2B channels.
Created a direct mail campaign sent to Fortune-level CEOs that achieved a 100% open rate, even from Bill Gates - and One Show AD Club Best in Show.
Awards & kudos
Please visit LinkedIn for many recommendations from leaders, colleagues and clients I’ve had the privilege to work with.