I translate B2B complexity
into compelling clarity.

Whether it’s tech, telecom or transportation,
I craft campaigns that cut through jargon and turn
B2B buyers into believers.

SMART Technologies Lead-Gen

Challenge: When people hear SMART, they think “smart boards,” but the company needed to promote its connectivity services as schools shifted to remote learning.

Strategy: Launch a survey campaign to generate leads, capture insights, and elevate SMART’s thought leadership.

Results: 500+ education leaders participated. The resulting data fueled a high-value report and content stream, reinforcing SMART’s relevance in the era of blended learning.

The image shows a promotional survey for remote and blended learning, with a background of students and a teacher in a classroom, and a computer screen displaying video calls. Text mentions a free readiness report and a 10-minute survey, along with a purple button labeled 'Let's Get Started' and an image of a computer mouse, ruler, and pen.
A classroom scene with children and a teacher, with a colorful map of the world on the wall and a student raising their hand.

Interstate All Battery Centers: Omnichannel

Challenge: With 250 locations nationwide, Interstate All Battery Centers needed to establish itself as the power partner for general business and primary verticals.

Solution: The “Long Live” campaign flipped battery longevity into a business advantage. Long life didn’t just mean lasting batteries—it meant powering mission-critical devices and tools.

Green skyscraper buildings with text 'Long Live Business Power' and icons promoting business services, with Interstate All Battery Center logo at the bottom.
Business Backup Performance Medical Button Long Live Medical Text Performance Text Backup Text Business Text Logo 2
Person in black gloves holding a car battery with a green and white label, standing outdoors near a vehicle, with promotional text for Interstate Batteries.
A Christmas gift box with a slice of orange graphic and the words 'The MASK' on it, decorated with a shiny black and multicolored rhinestone mask and gold and black details, surrounded by shredded gold paper.

Polk Verity: Imagine a 100% open rate

Challenge: A consumer information services firm needed to position itself as the go-to for insights and data for Fortune 100 companies.

Strategy: Target 100 top C-level executives with a direct mail experience that contrasted surface perception with true consumer understanding.

Solution: We sent 1,000 locked crates, unlocked only by playing The Isle of Enigma web game, which dramatized Polk Verity’s ability to reveal “the buyer beneath the mask.” Inside: a handcrafted tribal mask and brochure.

Results: 100% of recipients engaged—including icons like Bill Gates.

A packaged life-like fishing lure designed to look like a real fish, with labels indicating it is a new product, suitable for 30 days, and part of the Big Catch brand.

Verity Fish Mailer

Challenge: Create urgency around a new acquisition list product that connects businesses with their most valuable prospects.

Solution: Tongue-in-cheek stuffed fish mailers were sent to marketers with a 30-day promotional offer, touting the fact that Polk Verity has the fresh data they need to land “the big fish” for their businesses.

Icon Assistive Tech Launch

Challenge: Visually impaired individuals faced limited, fragmented technology options—none fully integrated to meet their needs for communication, organization and independence in daily life and work.

Strategy: Leverage Marc Mulcahy’s unique lived experience as a blind innovator to design a device that eliminates barriers.

Solution: Storytelling that builds trust and connection: Icon was created by someone who lives and breathes the needs of the visually impaired.

Advertisement for the ICON device featuring a smiling man with crossed arms, a digital quote about blindness and seeing the future, a photo of the ICON device, and the LevelStar logo.

High-performance Collateral

From annual reports to sales kits spanning multiple verticals, I deliver cohsesive, human-first collateral that empowers development teams and closes sales.

Jobs for America’s Graduates Interactive Annual Report

Stevens Aviation

Challenge: Stevens needed to distinguish its avionics maintenance expertise from general aircraft maintenance competitors.

Solution: Since the nose of an aircraft houses its most sophisticated avionics, we turned that technical fact into a bold and unexpected metaphor potential customers couldn’t help but remember.

Interactive Sales Training App

Challenge: Interstate’s B2B sales playbook was 50+ pages of customer insights and sales packed into a binder. They needed a more engaging, portable way to deliver the content to their team.

Solution: We created a sales training app that turned the entire program into interactive modules that made learning fun, inspired competition and made life easy for employees on the go.

Smartphone screen displaying an advertisement for sales binder training with large white text on a blue background that says 'Take our sales binders and stick 'em in your ear' and smaller text below about interactive sales training for pros on the go.